Roxu Drone Division

Brief

The company produced a new type of product for industrial usage and investigated new target groups of clients for massive sales and promotion. The company has no idea how to use social media, where to search for potential clients, how to develop a communication strategy to convince them for its value proposition for such a special product, high-level technology.

Results

I developed a social selling strategy, an audit of the situation. Secondly, I looked for what they implement in the corresponding companies of technology equipment, where are some industrial zones in Spain are and what type of companies could be the potential clients. Furthermore, I organized an integrated content marketing plan for the social media which could be understandable, simple, immediate, with keywords and special topics to transmit the message efficiently to the interested groups. Additionally, the company has completed an integrated plan of its commercial activity in the digital world knows how to communicate the value proposition for its new product, which they want to promote and present to the potential clients.