Ethniki Asfalistiki
Housing and Living Programs
Service Packages
Branding Strategy - Advanced
Social media - Advanced
Consultancy - Basic
Brief
In this project, we collaborated with an agent who asked for the upgrade of the digital presence in social media.Additionally, we developed an evaluation and promotion strategy for 4 different insurance programs with the goal of geographical expansion of his office and client portfolio growth. Through a series of sessions, by zoom, we set in an interactive way specific prioritizations for the promotional actions, the social media scenarios and we discussed a holistic approach to the web activity of the Insurance companies.
Results
Branding Strategy Service - Advanced
Analysis and evaluation of different types of products at different levels (Basic- Premium – Advanced) in an interactive way.
By this method, the campaign which we organized became specific and combined with the product you provide, without inefficient actions.
The priorities become clear for this specific period, when you would like to develop the demand.What is important for your business plan to become a priority?
We address the strategy analysis about the weaknesses and the advantages of your product. We want to pass powerful messages in a simple way.
Plan the Brand Positioning – Creation of Buyer Persona Personality for content Production.
The buyer Persona consists of a simulation, in which we can interact, produce scenarios, implement techniques without the fear of sales success in front of us. This tool transforms, through a fantastic human character, every piece of information about your target audience and the market trends this period.
Social Media Service - Advanced
Creation of Content Calendar – Monthly editorial Calendar.
The content plan makes your life easier in the post-publication flow. In this way, you can provide unlimited content in the digital environment and avoid last-minute emergency issues. You can prioritize the important publications, organize better your time and the video recordings, photo shoots, copywriting.Do not forget that without the appropriate feedback from you, content you can create in another digital world! You have an overview of your digital presence in the near future, and what is your spoken language to your target audience.
Production of a Content Marketing Plan with use of AI (Artificial Intelligence) adapted to every product separately and approval from the customer.
You are an active member of a creative process, and maybe you can discover new sides, techniques, and promotional methods, which you did not imagine before. You are capable of covering all the scenarios of a customer buying process.
Scenarios creation for all the cases of Insurance programs for the fantastic buyer persona process.
The scenario and the brand storytelling define the dynamic branding formats, because they easily create engagement, empathy, and interest for every human that follows them. Every case, in which your customer can meet the audience defines a unique scenario, which creates intrigue in an educative way.
Content creation in unique formats. (Photos, slogan, Posters, Social media stories, Quiz, Advertising Spots)
All the scenarios, become real in a variety of formats, and maintain your digital presence interesting and entertaining for the user and for you. The monotony consists of an unknown rule not only for you but also for your target audience.
Part of the Business Consultancy services, series of meetings via zoom
Market Research for advertising activity of all the Insurance companies in Greece, for efficient targets.
The market research, the competition, the trends create a clear Framework, for drawing conclusions, making solid decisions and focusing on the correct points. You create a safe space, when you avoid general and non-meaningful investments, discover the current markets and maybe new motivational challenges could push you to improve your services and think of ideas for new innovative products.
